Key figures for Facebook

  • In France, there are 23 million users of Facebook. (Facebook, Oct. 2011)
  • 77% of French Internet surfers daily visit a social network. (IFOP, Nov.2011)
  • 38.5% of French Internet surfers can be found on Facebook. (Facebook, Oct. 2011)
  • 66% of active Facebook users in France log in every day. (Facebook, Oct. 2011)
  • 16% of French Internet surfers follow at least one brand on social networks. (ComScore, Oct.2011)
  • 54% of consumers visit social networks to obtain information of a particular brand of products. (TNS Sofres, Dec. 2011)