THE AFFINITY AFFILIATION, A MORE PRECISE AND MORE EFFICIENT AFFILIATION!
Affinity affiliation is a new way of looking at the affiliation, for a better spread in revenue for the different affiliates who have been involved in a sale.
THE PROBLEM: CONSUMER MOTIVATORS POORLY REWARDED BY THE AFFILIATION
The principle of the affiliation consists in remunerating the entity that introduces business. Thus, an affiliate who has made a sale happen receives a commission. In this model, consumer motivators (bloggers, the opinion leaders in a community of buyers, niche business specialists, themed sites etc.) who play a key role in e-commerce by influencing the act of purchasing, are not remunerated because they do not often generate direct sales. Their action, although crucial, is not valued by the affiliation’s conventional method of remuneration which favours that last actor who made the sale, awarding him all the commission.
INJECTING BUYER MOTIVATION INTO THE AFFILIATION
In order to keep buyer motivators in the e-commerce ecosystem, we have to include them in the value chain. If we don’t, they will gradually disperse, effectively weakening the entire system where buyer motivation plays a key role. But how do we quantify their impact, how to we evaluate them and how to we give them their just rewards?
AFFINITY AFFILIATION, A BETTER DISTRIBUTION OF THE REMUNERATION
The purpose of affinity affiliation consists in setting up remuneration that is shared between the different actors who have contributed to the sale. Although the entity that makes the sale gets the lion’s share, the others can also access remuneration.
By bringing buyer motivation into the affiliation, this system strengthens buyer motivator incentive while keeping the same level of purchase values. Therefore, it is quite in the interests of e-traders to adopt this new method of remuneration that will allow them to keep and even extend the buyer motivator’s power to recommend their products or their brand.